Where culture meets conversion in wellness and beauty.
We help brands turn social discovery into measurable revenue through strategy, storytelling, and conversion-first design.
At Frané Consulting, we help beauty and wellness brands move with the culture and the numbers. Blending cultural insight, creator-led content, and AI-powered testing, we build strategies that take you from “pretty feed” to profitable funnel. From social storytelling to shoppable landing pages, every move is intentional, data-informed, and designed to turn everyday scrolls into long-term customers.
What We Do
Social Media & Content Strategy
Culture-led, scroll-stopping content plans for Instagram, TikTok, and more—complete with content pillars, posting strategy, and creator/UGC ideas that grow awareness and engagement.
Brand & Creative Direction
Clarify your positioning, story, and aesthetic so everything—from your feed to your photoshoots—feels cohesive, elevated, and undeniably you.
Website & Landing Page Design
Shoppable websites and landing pages built to convert: clear offers, easy flows, and on-brand design that turns curious visitors into customers.
Performance & Retention Systems
Email + SMS strategy, A/B testing, and analytics so you’re not just going viral—you’re building repeat buyers and long-term revenue.
“Frane Consulting has truly been the answer to all of our business needs. As a small business, we needed full service marketing support, and they delivered far beyond our expectations. ”
-- Burse Construction
Why Frané
At Frané Consulting, you don’t just get cute content. You get a culture-led, AI-powered system that takes your beauty or wellness brand from “people like the vibe” to “people actually convert.”
Diagnose
We start by auditing your brand, audience, and funnel. Social, site, emails, and offers – we look at what’s working, what’s leaking, and where culture, content, and conversion are misaligned.
Design
Then we design a feed-first strategy and conversion path tailored to your brand. Think content pillars, creator/UGC plan, offers, and shoppable landing pages that speak your audience’s language.
Deploy
Next, we bring the strategy to life across social, email/SMS, and web. We support you with creative direction, content plans, and implementation, so everything feels cohesive and on-brand.
Optimize
Once it’s live, we test, learn, and refine. Using analytics, A/B testing, and AI-powered insights, we keep improving your creative and funnels so scrolls → sales become the norm, not the exception.
Ready to Turn Scrolls → Sales?
If you’re ready for your brand to feel as good as it looks online, you’re in the right place. Tell us about your beauty or wellness brand, your goals, and your timeline, and we’ll be in touch with a strategy call.